This way or the other way?

Stefan Priebsch | International PHP Conference – Spring Edition |

Many decisions are required when developing software. If we are not sure which path to choose (which is often), we just guess. How about running an A/B test instead, so we can base our decision on empirical data? Why not continuously run A/B tests to increase conversion rates or sales? This presentation introduces how to properly do experiment-driven development in PHP.

About the presenter

Stefan Priebsch

Stefan Priebsch inspires with a combination of new ideas and field-tested approaches.