Insourcing User Tracking and A/B Testing

User tracking is easy: just use Google Analytics, which also supports A/B tests. Done. But wait! Are you sure you want Google to have all your data, and depend on an external service for crucial functionality to improve the user experience? In this presentation, the speakers will explain why user tracking and A/B testing should be self-implemented, and present strategies and concepts to successfully do that.

About the speakers

Stefan Priebsch
Stefan Priebsch
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He has been an IT consultant for over 20 years and is a university lecturer on professional web development. He finds a sustainable solution for each problem using a unique blend of new ideas and proven approaches. He spends his free time playing electric guitar and researching agile home improvement.

Arne Blankerts
Arne Blankerts
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Arne Blankerts has created solutions far ahead of the times already years ago. He helps to create sustainable software and tailored infrastructures, and finds security issues with magic intuition. In his free time, he reads fantasy novels and likes to cook.

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