Insourcing User Tracking and A/B Testing

Stefan PriebschArne Blankerts | ConFoo |

User tracking is easy: just use Google Analytics, which also supports A/B tests. Done. But wait! Are you sure you want Google to have all your data, and depend on an external service for crucial functionality to improve the user experience? In this presentation, the speakers will explain why user tracking and A/B testing should be self-implemented, and present strategies and concepts to successfully do that.

About the presenters

Stefan Priebsch

Stefan Priebsch inspires with a combination of new ideas and field-tested approaches.

Arne Blankerts

Arne Blankerts has solutions ready before others have even understood the problem.