Performance in a Personalized World

Good performance is a key success factor for public-facing software on the internet. Over the years, we have gotten pretty good at scaling content delivery, usually through a combination of heavy caching, cloud computing, and reverse proxies. But the world is changing rapidly, creating an increasing demand for personalization. Being able to deliver a highly personalized customer experience is very different from publishing static content. This talk goes in depth on how personalization challenges established best practices to build high performance web applications, and provides you with proven solution blueprints.

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Stefan Priebsch
Stefan Priebsch
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