Insourcing User Tracking and A/B Testing

Stefan PriebschArne Blankerts | ConFoo |

User tracking is easy: just use Google Analytics, which also supports A/B tests. Done. But wait! Are you sure you want Google to have all your data, and depend on an external service for crucial functionality to improve the user experience? In this presentation, the speakers will explain why user tracking and A/B testing should be self-implemented, and present strategies and concepts to successfully do that.

Über die Referenten

Stefan Priebsch

Stefan Priebsch inspiriert durch Kombination von neuen Ideen mit erprobten Ansätzen.

Arne Blankerts

Arne Blankerts hat schon Lösungen parat, bevor andere ein Problem erkannt haben.