Efficient A/B Testing with PHP

Arne Blankerts | International PHP Conference |

Big enterprises such as Amazon are leading the way: perpetual A/B testing is used to continuously improve the shop. Do these A/B tests have to be implemented separately in JavaScript that is executed on the client side? How can the ideas of "The Lean Startup" be implemented in PHP? This session shows how A/B tests can be used to successfully apply experiment-driven development in PHP-based projects. Using pragmatic and practical examples the audience will experience live how new features can be gradually rolled out as an experiment for a (growing) subset of a website's user base, how you can operate multiple versions of your application in production, and what the advantages of doing so are.

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Arne Blankerts

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