Personalization and Performance

Performance is a key success factor for web shops. Over the years, we have gotten pretty good at delivering mostly static content, usually through a combination of heavy caching and the use reverse proxies. Delivering a highly personalized shopping experience, however, is a different beast. This talk goes in depth on how personalization challenges established best practices to speed up web shops, and shows how applying CQRS ideas can help us solve the problem.

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Stefan Priebsch
Stefan Priebsch
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